OVERVIEW

Collaborating alongside Studio SPGD, we were tasked with creating new copy for Melbourne-based landscape architecture firm, PLUME.  Working across their website and various customer-facing communications, we completed an audit of the existing copy and crafted a new approach to the brand’s verbal strategy. This included capturing their services, skills and values in a short yet engaging summary, applying an updated and consistent approach to each case study, and creating a new tone of voice that captured the studio’s continuing growth and maturity. 

RESULT

A cohesive and consistent approach to copywriting across both print and digital for the studio. This not only allowed PLUME to embrace their unique offerings in a way that is true to the business but enabled the studio to stand out through honest and humble language that still reflected their elevated approach to landscape design and architecture. 

VISIT THE:

Instagram, Website