Storytellers, creators, wordsmiths.
ABOUT US
We are a copywriting and verbal branding studio that makes brands and businesses stronger through language and storytelling. Our approach is grounded in the belief that copywriting and tone of voice should be more than just an afterthought – that the impact of many words, or just the right one, can transform the ordinary into something unique and compelling.
With longstanding backgrounds in advertising, branding and editorial, we combine traditional publishing know-how with modern content skills to craft authentic stories and narratives. We value the importance of good writing and the many ways it can create a dialog between writer and reader. We enjoy working with those who feel the same way.
HIMMEL is based in Sydney and collaborates worldwide.
Founded in 2021 by writer and author, Alana Wulff.
Alana has worked within the publishing, advertising and branding space for more than 16 years as a copy director, journalist and author.
Alana’s solid knowledge of copy-based brand building coupled with her passion for storytelling ensures each project is filled with equal parts creative and strategic ambition. Alana is an internationally published author with Random House and Black Inc, and has written countless feature stories, blogs and tone of voice guides for major brands both locally and overseas.
Before there was HIMMEL, Alana penned copy for organisations and brands including Westfield, Absolut, Two Good Co, SKII, Hilton Hotels, QT Hotels, Coca-Cola Amatil, Nestlé, Stockland, Ronald McDonald House Charities, Australian Hearing, Ventia, Orica and more. Her publishing experience includes full-time and freelance roles within Fairfax, News Corp, Pacific Magazines, Bauer Media, Foxtel, Nine Media, Junkee, Nova, and Vice Media Group.
Through her extensive industry knowledge and contacts, Alana works closely with a range of highly-experienced writers and editors across HIMMEL each day.
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