welcome

OROTON

Let’s build your very own Tone of Voice. To help craft the verbal personality of the business, we’re going to dig a little deeper. The following questions will inform the foundations of our approach. The more detail you’re able to provide for each answer, the better.

BACK TO BASICS

We’re eager to hear more about your business and how you got to where you are today.

Please tell us about Oroton, your product offering and where you sit within the Australian fashion market.

What are the core values of the business?

What’s distinctive about Oroton? What are some of its unique selling points/features?

How do your customers (or audience) benefit from the business? What does it enable them to do or experience?

Do your products help solve problems for your customers or community? If so, how do they do this?

Do you have an established brand tagline?

Where do you ideally see the business in the next three, five, ten years?

What would you like Oroton to be known for?

THE OROTON BRAND

Your writing style is defined by your brand personality. We’re going to explore this a little more…

How would you like the personality of your brand to make people feel?

How would you describe the brand personality right and how would you like to see it evolve?

Who or what has acted as inspiration for the business?

What attributes or emotions would you like associated with your business?

List three brand values you’d like to see associated with your business and why.

Are there other brands you align with that have similar values?

List three messages you’d like your brand to communicate to its audience and why.

YOUR CLIENTS

Let's talk about your customers.

Who is your customer and what do you know about them? What are their likes and dislikes?

What is the most important thing your target market wants from you? Why are they drawn to Oroton?

Where else are your customers clicking online? What products are they buying and from where? These may be local or international stores and marketplaces...

Are there any problems your customers may face when it comes to engaging with your brand? (Pain points and challenges).

How does your target market typically discover and engage with Oroton?

What are the most important things your customer wants and expects from Oroton?

Why are they drawn to the businesses? For services, for inspiration, for aesthetics, for an experience?

LOOKING AT THE CURRENT LANDSCAPE

Your direct and indirect competitors.

Who are your direct and indirect competitors? Do they embody similar personality traits to the Oroton brand?

What can your brand say that no one else can say? What makes you special?

TONE & BRAND VOICE

Let's look at how you speak, sound and communicate as a brand.

How would you describe your current Tone of Voice? What works, what's missing and what would you like to see changed?

When it comes to your current tone of voice, what sort of words or language do you use?

Are you loud and longwinded or quiet and reserved? Do you use straightforward language or speak in long, ornate sentences? Do you embrace or shy away from industry jargon?

How does your brand culture translate into your brand voice?

Please list 3 brands whose TOV you like and why.

Where possible, please include URLS of these brands.

If your business was a person, who would they be? What would they read, watch and listen to? Where would you find them on any given day?

Are there any watch-outs or pitfalls you want to avoid when it comes to the tone of the brand? This may include cliché’s, puns..

THE WRAP UP

You're nearly there!

Are there any challenges or opportunities that we need to be aware of that we haven’t already explored?

Is there anything else you would like to tell us about the business, or last thoughts on establishing your purpose and new copy?

THANK YOU

WE’LL BE IN TOUCH SOON

OROTON

THANK YOU

where the written word reigns supreme

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