THE MENOPAUSE SPECIALIST
SERVICES
TONE OF VOICE
COPYWRITING
OVERVIEW
As one of the leading names in women’s health and wellness, Dr Fatima Khan has been revolutionising the perimenopause and menopause space throughout her career. As she prepared to launch her first female-led Melbourne clinic, we were engaged to craft new website copy that reflected the considered offering she provides to clients throughout the country.
WHAT WE DELIVERED
We worked closely with Dr Khan to capture a confident yet warm tone for her website, helping to establish her services and clinic in an inviting and considered manner. Embracing an inclusive approach that celebrates and acknowledges women and their diverse experiences, the copy was designed to leave the reader feeling seen, heard, and supported.
RESULT
From using the power of words to create a clear and thoughtful space for future and current patients to capturing the significant accomplishments of Dr Khan, our copy helped to position her expertise and services in a clear and engaging manner.
Following the launch of the website and clinic, Dr Khan’s clinic was featured throughout the pages of VOGUE Living.
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