OVERVIEW

As the country’s digital backbone, the NBN Co network is driving the digital future of Australia and transforming the way we work, live and play. In doing so, the network speaks to a wide range of audiences – from phone and internet providers to business of all sizes, tech savvy individuals, busy families, and seniors discovering the true potential of fast and reliable internet. 

As a long-term writing partner of the network, we worked closely with the brand, digital, marketing and advertising teams to craft copy for the NBN Co website, print collateral including creative campaigns, event messaging, letters posters, and notices for residents and communities, as well as pieces for businesses, internet providers, developers, regional and remote customers and more. 

WHAT WE DELIVERED

Working across hundreds of individual copy and content pieces, HIMMEL delivered a range of copywriting outcomes for NBN Co that further established the brand’s evolving story and purpose. This came to life through a range of projects including a complete website refresh, as well as campaigns including the fibre upgrade rollout campaign, new developments campaign, Medical Alarm campaign, seniors campaign, Technology Choice campaign, COVID-19 campaigns and more. 

Each piece of copy was crafted to comply with brand, product and legal requirements, while allowing the NBN Co to further establish and explore its brand tone of voice.

RESULT

During our ongoing relationship with the NBN Co network, we created copy that turned highly complex and technical information into engaging content for audiences across the country. This work not only bridged business objectives with end-user needs but ensured a consistent tone of voice and messaging across all digital channels and marketing materials.

Working with designers and UX teams across customer experience and content strategy, we created content that conformed to best digital practice while providing opportunities to enhance existing content and optimise the user experience across various touchpoints of the brand. 

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